Meet William


William leads AirBusiness Academy’s Aviation Management training and consulting practice, which encompasses Aviation Strategy, Airline Operational Management, Airline Maintenance and Engineering Management, and Aircraft Manufacturer Business. Customers for this practice include aircraft and engine manufacturers, airline and airport managers, civil aviation authorities, and financial firms. William’s team of internal ABA consultants and a network of external aviation consultants and aviation executives works together to help over 500 aviation professionals each year improve their business and management skills in today’s highly dynamic airline arena.

William’s vision for aviation management development includes simulating the airline management environment in our courses, as a means to build understanding of airline profit dynamics, while building strong teamwork, cohesion and creativity in a world of strong market pressure and competition. To facilitate this, the Aviation Management group developed a computerised learning platform, AirManager, and runs a suite of courses based on the simulation in over 40 management development courses each year.

William’s international airline consulting experience includes advisory projects in business plan development and analysis, fleet planning, and aircraft financing. He was awarded his Ph.D from Cranfield University’s School of Engineering in June 2011, based on research into aircraft investment analysis and fleet planning. He is the author of several articles and is a regular speaker at conferences such as Air Transport Research Society and SpeedNews Suppliers’ Conference in Toulouse. From 2003 to 2010, William was in charge of Finance and Information Systems at AirBusiness Academy.

Prior to joining AirBusiness Academy, William worked in financial analysis and risk management with Citibank, where he was responsible for portfolio forecasting and risk analysis, management control, capacity planning and budgeting. He also founded and managed consulting firms in San Francisco and in France, and taught Business at San Francisco City College. 


  • Ph.D, Cranfield University School of Engineering (UK) Aircraft Investment Planning and Uncertainty
  • MBA, Finance and Information Technology - San Francisco State University (USA)

Conference Speaker

  • SpeedNews Aviation Industry Suppliers Conference (2009-2013)
  • Airbus Lessor’s Conference (2012)