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Airline Marketing

Reviews marketing principles and clarifies marketing concepts used in the airline industry. You will assess how different marketing strategies are applied and their significance in the operation of an airline.

Who should attend?

  • New managers joining the airline business from other industries
  • Newcomers with a management appointment in a marketing role at an airline or aircraft manufacturer
  • Managers from organisations that work with airlines, and where knowledge of airline marketing will enhance building business relationships


How will I benefit?

This course will enable you to:

  • Clarify marketing concepts and jargon used in the airline industry
  • Review latest marketing trends, as well as reference principles and processes
  • Demonstrate how different marketing strategies are applied and their significance in the commercial operation of an airline


What does the course cover?

  • Key issues affecting the airline industry
  • The marketing department position inside the organisation
  • Airline positioning and strategic choices
  • Defining the product or offering value : What do passengers expect ?
  • Air passenger segmentation
  • Revenue management principles
  • Social media utilization and branding

Subjects are supported by case studies


Dates and venue:

  • 25 - 27 November 2020, Toulouse, France


Course fee: €1 950 / $2 400

Early bird fee*: €1 560 / $1 920

For in-company solutions, please contact our Business team :


* Early bird pricing is applicable if booking is made 60 or more calendar days before the start of the course

Full payment must be received 4 weeks prior to the session unless training is funded by an OPCO (applicable to France only).

Cancellation Policy: We require four weeks written cancellation notice prior to the start of the course. After this period, we will charge cancellation fees as follows;
Two to four weeks prior to the start of the course = 50% cancellation fee. During the two weeks before the start of the course or in the case of a No-show = 100% of total amount will be charged. Please note that name changes are accepted at any time.

AirBusiness Academy reserves the right to cancel any course up to four weeks prior to course commencement. A full refund of the course fee can be provided upon written request. AirBusiness Academy will not be liable for any other expenses incurred by course participants (i.e. airfare or hotel charges)

Dates and venue
  • Register
    25 November - 27 November 2020
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