AirManager (formerly known as CAST) is a learning platform and "serious game". It is a computer-based airline management simulation that is combined with content based on the needs of a specific management audience. This platform teaches participants how to manage the airline's commercial operations in today's competitive aviation markets, helping them to increase passenger, ancillary and cargo revenues, while encouraging open and creative approaches to cost. The group sessions alternate with workshops and presentations to illustrate business topics.
AirManager's learning solutions are adapted to the airline and to the business cycle.
AirManager is parametric and flexible - any aircraft type, any range, any market.
Who can play?
Anyone can participate, with or without prior airline experience.
Who runs the simulation?
Two AirBusiness Academy consultants facilitate the simulation, brief the teams, help them throughout the game and debriefs them at the end of the simulation.
How do you play?
- Participant are put into one of three teams that represent a fictitious airline. Each team will be asked to set its own objectives at the beginning of the game. The team that reaches all of its objectives at the end of the game will be the winner.
- All "airlines" are competing on the same network, removing the complexity of aircraft allocation by route and scheduling.
- Each group will read and analyse airline market results and profitability, discuss, debate, negotiate and make decisions. A summary of those decisions will then be handed over to the trainer for computation.
- The trainer will run the software, give the participants copies of the outputs that summarise market and financial data as well as fleet planning information.
- The participants will then evaluate the impact of their team's decisions and prepare for the next round.
What are the benefits of playing?
- The simulation is a training tool that is a vehicle to illustrate the key business aspects of the airline business. Participants will benefit by learning:
- how to improve the profitability of an industry that is walking on tight rope;
- how market dynamics in the airline industry are highly complex, and decisions are interrelated;
- competitive impacts of fare, frequency and the marketing mix;
- the importance of fleet planning in managing an airline;
- the nature, cost and benefits of operating leases;
- the vulnerability of an airline to its competitors' decisions;
- the dynamics of variations in passenger demand and the cost of spilled passengers;
- how people make the difference.
- The simulation contributes to create a great team spirit and memorable moments between peers.