Air Business Academy

Airline Revenue Management

This course will focus on airline revenue management - the airline's "top line" in its principles and practical aspects. The course will highlight pricing and distribution management.

Topics covered

• Passenger demand forecasting

• Market segmentation

• Revenue management as the integrated control of capacity and price

• Fare-mix optimisation at route or network level

• Protecting yield in difficult times

• Dynamic capacity management

• Organisational impacts of revenue management

• How cabin upgrades influence revenue

• Upselling: How can passenger service and cabin layout help?

• Ancillary revenues beyond ticket sales

Who should attend

• Airline managers in revenue management, pricing, distribution and marketing

• Airline analysts

• Revenue accountants

• System managers

Presenters

Presenters to be confirmed.

Register now