E-business

This course is offered on request.

After completion of this course, you should have developed an enhanced understanding and insight of fundamental concepts and issues related to e-commerce, allowing for a more integral management process as applied to sales and marketing management, customer service, corporate strategy, organisation and technology.

Topics covered

• Opportunities in e-commerce and cost savings
• Impact of e-commerce on strategies in marketing, sales, and customer service
• Understanding online customer behaviour
• How e-commerce transforms organisational structures and individual roles and responsibilities
• Importance of website design
• Website expansion into international markets

Who should attend

• Junior and mid-level organisational positions in the areas of sales, marketing, strategy, customer service, airline reservations, procurement, purchasing, asset management and information technology departments.

Please contact us if you would like us to run this course for your company.