Dynamics of Defence
| Date | |
| On request |
Compares the differences and similarities between the defence and civil markets. Demonstrates the impact of corporate policies with partners and shareholders on marketing and selling military aircraft.
Topics Covered
Political environment and changing market conditions
Principles of military marketing, sales and product support
Export license and certification standards
Finance structures and alternative finance schemes
Contract negotiation and management
Mechanics of bidding
Procurement principles - sourcing and supply
Life Cycle Costs (LCC) considerations
Operational specifics and product support
Who should attend
- Newcomers to the military market
- Professionals who have recently moved from civil to the military market
- Professionals working in marketing, sales, contracts or procurement from airframe and engine manufacturers
Presenters
- Presenters will come from Airbus Military and other relevant fields.
