Air Mercury™
| Date | Reference | Course Fee |
| 16 to 20 November 2009 | PTAT201003 | €2 400 |
An IATA course run by AirBusiness Academy.
You will gain a thorough understanding of the factors affecting airline success and profitability, and learn to think strategically about the business and how to turn key strategies into successful operating plans.
You will also better understand the role of other departments and how to integrate and plan across departmental boundaries to achieve desired goals and planned results. Working in teams, you will make strategic, marketing, planning and operational decisions to effect a successful turnaround of an airline. The computer simulation enables you to quickly test and evaluate your decisions and to make multiple revisions.
Topics covered
• Global market outlook• The marketing process
• Airline economics
• Airline and route profitablity
• Product and route planning
• Product specifications and distribution
• Bilateral agreements
• Revenue management
• Airline alliances
• Low-cost carriers.
Who should attend
• Professionals in any airline function who wish to broaden their understanding of overall airline management concepts.• Managers at any level who are new to the industry.
• Managers in related industries who need to better understand the airline business.
Presenters
William Gibson,
Senior Consultant, AirBusiness Academy
Nigel Brownlow,
IATA
