Keep it Simple - why low-cost carriers work

Date	Reference	Course Fee
30 June to 1 July 2009	PTAT240005	€ 1 000

The course is highly interactive, involving case-studies and role play. The objective is to attain a complete appreciation of the low-cost carrier phenomenon from the varying perspectives of legacy airlines, passenger and low-cost carriers.

Topics covered

What has happened ?
A blow-by-blow account of how low-cost carriers have infiltrated markets in various regions of the world, with analysis of their financial success, market dominance and potential for further growth.

Strategies:
A thorough analysis of low-cost carrier strategies, with emphasis on their pricing models, fleet planning approaches, management styles, cost philosophies and marketing tactics.

Who survives?
An examination of potential strategies for low-cost carriers to further increase their market penetration, and for their competitors to react. The future shape of the industry is being determined largely by the low-cost carriers, and we shall explore a variety of possible outcomes.

Who should attend 

·         Commercial personnel in airlines, airports, lessors, manufacturers and suppliers
·         Consultants in air transport
·         Airline / airport strategists and planners
·         Financiers

Presenters

David Stewart,
Aerostrategy Management Consulting 

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