Are You Sitting Comfortably ? - the aircraft cabin a broad context

Date	Reference	Course Fee
3 to 5 November 2009 7 to 9 April 2010	PTAT130005 PTAT130006	€1 650

Design and configuration of an aircraft cabin has a huge effect on an airline's success. This new course explores how the aircraft cabin is evolving, taking into consideration design, market needs, competitive issues and configuration to suit differing needs.

Topics covered

• Understanding the market:
   - Recent  history of aircraft cabins
   - Passenger expectations and needs
   - Innovation and cabin trends
• Airline needs for differentiation:
   - The cabin as a key element to defend/increase business class market share
• Introduction to airline revenue management
• Connecting the passenger:
   - Innovation in IFE (In-Flight Entertainment)
   - Evolution of business models
   - Specifying the cabin - standardisation vs. customisation forces
•  Fleet solutions for cabins: the Air France view
 • Cabin systems performance:
   -  Examples of in-service issues fed back to design
   -  Cabin maintenance costs R.O.M.
• Workshops:
   -  A demo of the Airbus SCOOP tool (creation of cabin layouts)
   -  Measurement of IFE performance and availability
   -  Are the objectives from passengers, airlines and suppliers aligned with KPIs?
• Visits:
   - Cabin Mock-up Centre
   - Final Assembly Line
   - Cabin Furnishing Facility

Who should attend

Professionals in commercial functions or engineers who seek to understand the integrated elements of an aircraft cabin: from the market, design and branding to the operations.

Presenters

Patrice Boyer,
Sales and Marketing Cabin Support Manager, Airbus

Thomas Fouché,
Aviation Management Consultant, AirBusiness Academy
(Course Director)

Suzana Hrnkova,
Aircraft Interiors Marketing Director, Airbus

Maurice Marais,
Director for Business Development, Panasonic Avionics Corp.

Anaïs Marzo,
Aircraft Interiors Marketing Manager, Airbus

Patrice Provost,
Air France

Tania Quintana-Lingua,
Technical Marketing, Airbus

Marc Virilli,
Senior Director Cabin, Cargo and Air Conditioning Systems, Airbus


Register now