Are You Sitting Comfortably ? - the aircraft cabin a broad context

Date	Reference	Course Fee
18 to 20 November 2008 3 to 5 November 2009	PTAT130004 PTAT130005	€1 650

Design and configuration of an aircraft cabin has a huge effect on an airline's success. This new course explores how the aircraft cabin is evolving, taking into consideration design, market needs, competitive issues and configuration to suit differing needs.

(This course can appy towards the ABA and IATA joint training diploma in Strategic Airline Management.)

Topics covered

• Understanding the market:
   - expectations of market segments
   - current concerns of passengers
   - optimising seat mix on complex networks
• Airline product design:
   - delivering brand value through the cabin
   - using the tube-innovative ways of maximising the value of the fuselage
   - standardisation vs. individualism
• Aircraft product design:
   - trends in the cabin design industry
   - driving the bottom line through airframe manufacturer innovation
• Connecting the passenger:
   - IFE trends - expectations vs. cost
   - e-mail and internet connectivity - an essential or needless element?
• The cabin in airline operation:
   - the cabin life-cycle
   - staying ahead through continuous improvement

Who should attend

Professionals in commercial functions or engineers who seek to understand the integrated elements of an aircraft cabin: from the market, design and branding to the operations.

Presenters

Patrice Boyer,
Cabin Definition Manager, Airbus

Ariel Celedoni,
Industrial Design Director, Quore Design

Rafael Flores,
Director Customisation, Trim and Finish, Quore Design

Esteban Gomez-Barquero Sanchez,
Product Development and Airport Services, Iberia

Ian Mackelt,
Cabin and Cargo Definition Manager, Airbus

Maurice Marais,
Director for Business Development, Panasonic Avionics Corp.

Anaïs Marzo,
Commercial Director, Quore Design

Register now